The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries
The world revolves around data and it belongs to the entity that is leveraging it the best. In the world of sports, incremental data is the difference between winning and losing—whether it is against competition or striving to beat a personal record. With evolving tools such as wearables and decreasing production costs, precise tracking equipment is now available for big league players as well as the everyday jogger.
PSFK Labs explores how technological advances are being leveraged on and off the field in the Sports Debrief. New analytic tools that capture real-time feedback are creating sets of data that provide athletes with precise feedback. Performers are sooner informed about the effects of a change in exercise, diet or routine and can adapt accordingly—without losing valuable workout sessions.
For instance, golfers can now analyze and compare golf swings against professionals utilizing IoFIT—pressure sensor equipped shoes. The sensors pick up weight distribution for each foot and collect the data in an app where it provides recommendations on how to improve the swing. IoFIT also allows a user to sync a recorded video of their swing to existing data as another way of visualizing the information. A user can then compare it with a library full of professional golfers to learn and mimic their techniques.
Another company that leverages precision technology to track exercise routines is using sensors woven into the fabric of clothes. Crowdfunded startup Enflux creates advanced training clothes containing 10 sensors to keep holistic track of body form and posture. An individual avatar is created by an app that lets the users review their workout experience and metrics to improve performance and prevent injuries. By planning several partnerships with other fitness apps such as MyFitnessPal, Enflux users will access a constantly growing data set to fully optimize their workout.
The impact of precise analytic tools in the sports world is game changing. “Nowadays, there’s much better technology, improved advanced analytical methods (especially in statistics and optimization), and huge advances in reliable real-time video data capture. The combination of more and better data, better analytical tools, and better computing power has really allowed the use of analytics to blossom in sports.” said Joel Sokol, Founding Director at Georgia Tech’s Interdisciplinary Master of Science in Analytics Degree.
Today, most organizations in sports, as well as other industries have adopted incremental analytics for performance gains. According to a recent report by WinterGreen Research, the sports analytics market was valued at $125 million in 2014 and will reach $4.7 billion by 2021. With more organizations adopting incremental analytics, companies can leverage real-time monitoring to identify bottlenecks in production and logistical processes as well as provide customers with dynamic charts that illustrate product usage over time. This way, incremental analytics is a gateway to adding a lot of value to a brand experience as a whole.
Download PSFK’s Sports Debrief to gain insight into how emerging tools, technologies and service models are evolving the sports world and pushing athletes ahead of the competition. Take advantage of the full findings, and exclusive articles to understand how the latest wearable tech, dietary routines and cognitive techniques can unlock actionable lessons in your work.
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