The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

The world revolves around data and it belongs to the entity that is leveraging it the best. In the world of sports, incremental data is the difference between winning and losing—whether it is against competition or striving to beat a personal record. With evolving tools such as wearables and decreasing production costs, precise tracking equipment is now available for big league players as well as the everyday jogger.

PSFK Labs explores how technological advances are being leveraged on and off the field in the Sports Debrief. New analytic tools that capture real-time feedback are creating sets of data that provide athletes with precise feedback. Performers are sooner informed about the effects of a change in exercise, diet or routine and can adapt accordingly—without losing valuable workout sessions.

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