L’Oréal Wants To Help Visually Impaired Women Apply Makeup
The cosmetics brand has developed a series of audio tutorials for Brazilian consumers with reduced sight
Every woman deserves to feel beautiful, which is why L’Oréal Brazil came up with a new project for its Maybelline New York Brand that will help visually impaired women learn about self-makeup. The project is called Audio Makeup, a platform where lessons are taught via audio narrated classes online.
In partnership with Brazilian NGO Adeva, the campaign aims to invite women with visual impairment to take a step to feeling better about themselves and boosting their confidence. The Audio Makeup courses will tackle practically everything a woman needs to know about makeup and skincare routines. Just through hearing, these women will learn how to use eye shadow, eyeliner and lipstick correctly. The short audio courses are available online and are completely free. The tutorials come in Portuguese and English.