Marketing Studio Founder: How an Art-Infused Night Run Uncovered A New City

Marketing Studio Founder: How an Art-Infused Night Run Uncovered A New City
Op-Ed

How lululemon, a running community, and LA created a virtuous circle of social engagement

Peter Abraham, Abraham Studio
  • 6 october 2016

Peter Abraham, the founder of Abraham Content Marketing Studio, tells PSFK how bringing together two passionate groups of people created a community with lululemon.

Working in the fitness and running space, I’ve noticed a shift in how millennials work out over the past few years. It goes along with everything else you’ve heard about this demographic: ‘it’s all about the experience’ for them, they want to share what they’re doing with everyone, and they’re drawn to improving the cities in which they live through the frames of community and community betterment.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.