LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Dave Pinter, PSFK
  • 21 october 2016

Just from the name alone, LYNK & CO isn’t what you’d expect an automotive brand to call themselves. The new Chinese-backed automaker from Geely (which also own Volvo) wants to challenge the notions of what a car brand is and the types of products and services it will offer. This departure from the norm starts with the name, a combination of LYNK, referring to a connection between East and West, and CO, which is more of a descriptor referring to ‘connectivity’ or ‘cool.’

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