The customizable app allows users to search for the best option by price for their region

CarbonCounter, a new web app created by researchers at the Massachusetts Institute of Technology, aims to help environmentally conscious consumers choose a guilt-free means of transportation. The MIT service rates vehicles for both their price and their greenhouse gas emissions, with the goal of advising buyers who are searching for environmentally-friendly rides that won't hurt their budget.

Factoring in each car's mileage, the type of fuel it uses, what greenhouses gases are generated in the car's production and other characteristics, the app displays a graph that makes it easy to compare the pros and cons of various options.

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