Mobile Service Warns Farmers Whenever A Flood Is Coming
The free app keeps track of rivers and streams in Nigeria, and sends out an alert if unsafe conditions occur
The rise of climate change has resulted in an increase in devastating natural disasters. Recently, the world saw a hurricane devastate Haiti, and there is only more to come. In 2012, severe flooding in Nigeria killed over 300 people, left millions displaced and created damage that equated to trillions of dollars. To respond to the volatile nature of natural disasters, the Federal Ministry of Agriculture & Rural Development and the International Water Management Institute came together to create a free app called IWMI- Wetln that provides information on the Niger-Benue river systems, in case of a flood.
Satellite and river data are collected by the Nigerian Hydrological Service Agency and the Nigerian Meteorological Agency. This data is displayed in an easily digestible format for users to view forecasted height of rivers and predictions of how climate change will impact water level. The premise of the app is to help farmers better prepare for what may come their way. Although this does not change the effects of climate change, it has the potential to save lives and other types of loss.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common