Album Turns Into Something New Each Time It’s Streamed

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Conner Dial, Fashion Editor
  • 27 october 2016

In October 1970, the English rock band Led Zeppelin released their third eponymous album, Led Zeppelin III, which differentiated itself from the band’s previous full-throttle approach through a calculated chaos of blues-inspired wails and traditional folk-elements. Besides shifting elements of its signature sound, Led Zeppelin III also pushed the boundaries of the traditional LP record. The gatefold design sleeve and volvelle, a rotatable laminated card disc that was often used for calculative efforts like astronomy and crop rotations, featured a haphazard, surreal collection of various aviation-inspired imagery. Designed by multimedia artist Zacron, the anarchic album art offered listeners another lens to approach the album, which was, at its core, a past-meets-present paean of heartbreak and reconciliation. 

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