Nicole Bacchus, Associate Director of Strategy at Smart Design, explains where the opportunity lies in an industry still in its infancy

For designers, nothing excites more than the chance to invent, reinvent, and ultimately create improvement. We predominantly tackle problems one at a time, little by little, hoping that these incremental changes amount to a big impact.

But once in a while, a truly unique situation comes along. Systems and constraints shift dramatically, unleashing incredible opportunities to reimagine entire industries, cultures and experiences. Such is the case with the cannabis industry, where legalization is quickly proliferating and opening up the floodgates for design and business model innovation.

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