These Pajamas Are Promising A Better Night’s Sleep
Recliner's new collection is made for those looking for a better way to get quality shut-eye
Many have claimed to have found the key to a good night’s sleep, from special mattresses to re-designed pillows, even special fans to keep sheets cool. But now, Recliner, a woman’s sleep and loungewear company, is looking to provide better rest by revolutionizing how pajamas are made.
Rebecca Smith, the company’s founder, released her first collection last year, designed with the practical needs of her customers in mind, like shorts with pockets and a waistband that flattens against the body for maximum comfort. The collection, however, was designed more for late spring and summer, and so Smith went on the hunt for a fabric for her next collection that would help regulate body temperature. The company finally settled on bamboo jersey fabric, because its bamboo fibers trap cool or warm air through micro-gaps and the material is more sweat-absorbent than traditional cotton.
The new collection, dubbed the Bamboo Jersey Collection, is currently available for purchase online. The price of the collection ranges from $55 to $120 and includes, robes, T-shirts, shorts, nighties, and sleep dresses in two or three different colors each. Smith tells Fast Company that she’s trying to move toward something fashionable and functional in a way that’s news: “For a long time now, sleepwear has been designed for the fourth quarter. But I don’t think that this is what the consumer needs.”
Body temperature is incredibly important to sleep, as the body does not produce the necessary amounts of melatonin and growth hormone, needed for REM sleep and healing respectively, when it is overheated. This new collection couldn’t come at a better time, as sleepwear sales in the fall months make up 50 percent of annual sales.