Patagonia Is Launching Its Own Line Of Sustainable Beer
Long Root Ale is the latest drinkable product from the outdoors brand which uses a special grain to improve soil quality
When you think about shopping at Patagonia, you most likely think about warm and durable outdoor clothing. However, the American clothing company wants to expand into a new market: sustainable beer. Long Root Ale is the latest addition to Patagonia Provisions, the company's culinary offshoot that provides camping-friendly food.
The beer was created in collaboration with Portland-based sustainable brewery Hopworks Urban Brewery. The beer is brewed using Kernza, a perennial grain that helps improve soil quality over time. By using Kernza, Patagonia not only gives their beer a distinctive flavor but also sticks to their mission of creating sustainable food products.