menu

Patagonia Is Launching Its Own Line Of Sustainable Beer

Patagonia Is Launching Its Own Line Of Sustainable Beer
Food

Long Root Ale is the latest drinkable product from the outdoors brand which uses a special grain to improve soil quality

Sara Roncero-Menendez
  • 5 october 2016

When you think about shopping at Patagonia, you most likely think about warm and durable outdoor clothing. However, the American clothing company wants to expand into a new market: sustainable beer. Long Root Ale is the latest addition to Patagonia Provisions, the company’s culinary offshoot that provides camping-friendly food.

The beer was created in collaboration with Portland-based sustainable brewery Hopworks Urban Brewery. The beer is brewed using Kernza, a perennial grain that helps improve soil quality over time.  By using Kernza, Patagonia not only gives their beer a distinctive flavor but also sticks to their mission of creating sustainable food products.

If you’re looking to grab a can of the brew, they are currently available at select west coast Whole Foods and Hopworks’ Portland locations, though it may be available at other retailers in the near future.

To learn more about the new brew, watch the video below:

Long Root Ale

+advertising
+alcohol
+Beer
+beverage
+brewery
+Hopworks Urban Brewery
+Long Root Ale
+Patagonia
+Patagonia Provisions
+Sustainability

More in advertising

advertising

Facebook Is Trying To Expand Into A Purveyor Of Positivity

Its recent acquisition of the app TBH shows how the social network is planning to appeal to a new generation of users

17 October 2017
advertising

Pop-Up Shops Celebrate The Ubiquitous Eames Plastic Chair

Visitors to the Vitra stores can create a custom version of the classic look by mixing and matching colors and upholstery choices

17 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.