A new promotion on the ridesharing service's POOL feature lets select riders compete for a $5,000 investment from prominent venture capitalists

Uber Pitch is a pitch-in-a-car program for New York riders. By entering the promo code POOLPITCH, riders will summon a venture capitalist in their next Uber Pool ride to run their hot startup idea by.

Riders are given seven minutes to convince the investor their idea is golden. At the end, they get some advice and they have to submit a one-page summary of their pitch. Riders then have a chance of landing n invite to a special dinner where they have the opportunity to meet more investors.

During the dinner at New York’s The Standard, the winner and two runner-ups will be announced. These budding businessmen will be getting $2,000, $3,000 and $5,000 each respectively. New York Firms like First Round Capital, Lerer Hippeau Ventures, Brooklyn Bridge Capital and Primary VC all come together for this one day promotion.

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