Our new report examines innovations and tactics utilized by competitive sports teams and offers applications for the workplace

Technology is quickly changing how athletes train and improve their bodies, though one thing remains constant: sports are about improvement and competition. From sensor-laden apparel to a refined focus on mental stamina, teams are exploring new ways to make their athletes perform stronger and smarter than their competitors. Coaches are no longer generalizing their teams, but are looking for methods that work on a level specific to each player. These tactics employ cutting-edge knowledge from a variety of research spheres, some pertaining to sports ideology and others not. As collaborative entities, creative businesses can utilize similar strategies in their own fields to leverage themselves ahead of the rest.

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