Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules
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The booths allow city residents to check local transit times through a simple toll-free phone call

Craig Davis
  • 21 october 2016

Red Bull, never a brand to shy away from immersive, collaborative campaigns to spark conversation, has unveiled its latest innovation project in Sao Paulo: a system of “smart payphones” that transform the antiquated technology into data-driven bus schedules.

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