Shanghai’s Newest Starbucks Has A Radically Different Look

Shanghai’s Newest Starbucks Has A Radically Different Look
Advertising

The Puxi City location of the coffee brewing company takes on a new form with walls of windows and a rooftop terrace

Sara Roncero-Menendez
  • 19 october 2016

Most chains strive to have a signature look so that customers can recognize the brand even when abroad. Starbucks tends to have locations that play with new designs and layouts, like its latest Asian location. With the help of design firm Original Design Studio, the coffee giant has opened its Puxi City location in Shanghai. The Shanghai Starbucks is rectangular and located in an area laid out for cultural creativity back in 2010.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.