Explore the abundance of tools and data that are helping athletes excel in our new report
In the world of sport, the difference between winning and losing can be decided by the narrowest of margins. As a result, athletes are forever looking for the competitive edge that will help them outpace their rivals, continue honing their craft and push past their next challenge.
PSFK Labs’ latest report, The Sports Debrief, provides insight and statistics into the ways that the emergence of new technology makes it possible for anyone to train like a pro. From preparation to performance to recovery, today’s amateur athlete has access to a wealth of information and products to help them excel at every phase of their game.
In order for an athlete to best prepare for a game, a new wave of sensors, image-capture technologies and analytics are emerging to help athletes track and visualize their performance in real time to maximize effectiveness or avoid injury. Because the physical aspect of fitness and sport is only one factor in achieving success, athletes are turning to emerging technologies and techniques to work on the mental side of the game. These new tools help improve motivation and focus, control emotion and visualize success—before, during and after a performance.
When youth participate in well-rounded strength and conditioning programs, the likelihood of experiencing an injury can be reduced by 50% – Statement On Long-term Athletic Development, NSCA, 2016
62% of studies indicate that simulation-based instruction produced statistically significant learning outcome gains- Effectiveness of Virtual Reality-based Instruction on Students’ Learning Outcomes in K-12 and Higher Education, Computers & Education, 2014
Performance data and dietary routines are being integrated into long term fitness plans to help athletes optimize every aspect of their day to help athletes reach personal goals and get the most out of every workout. Emerging material science and manufacturing techniques are bringing an unprecedented level of performance and customization to athletic gear and accessories. These new products are helping athletes achieve better results in all phases of their training and competition.
There were 34 million shipments of healthcare wearables worldwide in 2015 – Statistica, 2015
Sports analytics market size at $125 million in 2014 is anticipated to reach $4.7 billion by 2021 – Sports Analytics, WinterGreen Research, 2015
Remedy-centered tools are helping athletes utilize the downtime between workouts to optimize their rate of recovery. These technologies stimulate muscle tissue, fight pain without the need for prescriptions and create calming environments to promote rest with the goal of preparing athletes for their next performance or challenge.
Getting two more hours of sleep a night increased basketball free throws and 3-point field goal percentage by 9% – Olympic Coach: Sport Performance Division, Team USA, 2016
“When your sleep is disrupted throughout the night, you don’t have the opportunity to progress through the sleep stages to get the amount of slow-wave sleep that is key to the feeling of restoration.”- Patrick Finan, Ph.D., Johns Hopkins University
The market for devices that help diagnose and treat the 40 million Americans suffering from sleep disorders is estimated to reach $125.8 million in 2017 – Innovative Information Technology Awakens the Sleep Disorder Diagnostic Industry, Frost & Sullivan, 2014
Download PSFK’s Sports Debrief to gain insight into how emerging tools, technologies and service models are evolving the sports world and pushing athletes ahead of the competition. Take advantage of the full findings, and exclusive articles to understand how the latest wearable tech, dietary routines and cognitive techniques can unlock actionable lessons in your work.