Starbucks Experiments With Curbside Coffee Pickup
The beverage company is testing a mobile ordering option in which drinks are delivered directly to your car when you arrive
Starbucks has tried to make ordering coffee easier than ever, from creating drive-thrus for customers on the go to creating an online ordering system through their app. Now the coffeehouse is looking to make it even simpler for customers in a hurry by providing curbside coffee pickup.
The program is only being tested at one Starbucks location in Snoqualmie, Washington. The store has dedicated parking spots for those using the service, though the initial testing of the service has been slow, with only one customer using it at a time. Locals have voiced their concerns about how hectic the service will make the parking lot once it picks up in popularity and the potential dangers of having so many cars vying for those few curbside spots.
Starbucks’ mobile ordering system has risen in popularity with an average of 10% of all orders coming in through the app. If this is any indication of the curbside pickups future numbers, it might just be faster to go into the store itself.
Featured image: Starbucks store via Shutterstock