Startup Creates Meal Plans Based On Your Exact Body Type

Startup Creates Meal Plans Based On Your Exact Body Type

Habit is a new company that creates dietary schedules based on what nutrients a person is lacking or is overindulging in

Sara Roncero-Menendez
  • 31 october 2016

Most people struggle with eating right, whether it be trying to lose weight, lower their cholesterol or keep their blood sugar down. Startup Habit is looking to help people reach their desired health goals by providing meals based on the results of a blood test.

Developed by Neil Grimmer, best known for his organic baby food startup Plum Organics, the meal system starts with a simple blood test to see what areas a person could use some help with. The test can be done at home, or at the company’s network of doctor’s offices for those not comfortable with needles. Once Habit analyzes the blood, the company recommends a meal plan based on what nutrients they need to cut down on or increase. Meals cost between $12 and $15 dollars, and are delivered to the user’s home. They will also have access to a web interface to keep track of their stats.

Some critics have pointed out that the system will only really benefit those who can afford it, meaning that those who cannot afford fresh produce and healthier alternatives will likely not be able to afford this, either. Grimmer told Fast Company that he hopes to be able to supply Habit to those people soon without sacrificing the quality of the product: “I’ve set up the company so we have our benefit baked into the bylaws. We want to make it available to at-risk populations, whether it’s to manage hunger, obesity, or any other condition.”

Habit Meal.jpg

While the service isn’t up and running just yet, there is a waitlist where people can sign up to join the program as soon as it becomes available, with no money down in case you’re worried about price.


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