A Stockholm Hotel Is Trialling A Chatbot Concierge

A Stockholm Hotel Is Trialling A Chatbot Concierge

The Clarion Hotel Amaranten is working to usher in the future of the hospitality industry with a new, intelligent service

Lara Piras
  • 5 october 2016

The concept of blurring physical and digital ideas has gained traction over the past five years, as tech becomes more organically integrated within key branded spaces around the world. Phygital, as it’s known, has now reached its peak, spilling over into the hospitality industry as the Clarion Hotel Amaranten in Stockholm pilots a voice-activated chatbot that caters to the needs of its guests.

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