Swipe Left On A Dating World Built To Keep You Single And Disconnected
Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections
Of all the tragic resolutions the love-afflicted must stand to suffer when it comes to romance, none might be more heart-rending than the decision to walk out on something that by all accounts—social media or otherwise—seemed to be working just dandily. Justin McLeod, founder and CEO of Hinge, a popular dating app he started in 2011, had to undergo the incomparable irony of having to do just that to his matchmaking service.
Sure, Hinge was “growing faster than ever” but Nancy Jo Sales' Vanity Fair article, “Tinder and the Dawn of the “Dating Apocalypse“,” did what any well-placed denunciation, as lovers know, has the power to do: it cut deep.