Target Is Bringing Mid-Century Modern Design To Budget Shoppers
With over 120 pieces ranging from $17 to $400, the collaboration with Dwell gives customers a variety of options to decorate their space with
American retailer Target and design and architecture magazine Dwell have collaborated on a series of mid-century modern furniture and home decor items. Launching December 27 in stores and on Target's website, the ‘Modern by Dwell Magazine' aims to provide minimalist aesthetics at affordable prices. The collection is composed of more than 120 pieces, from terracotta planters for $20 to an outdoor sofa for $400.
Target is no stranger to seeking out third-party designers to contribute to its extensive catalogue, and the Dwell X Target collection indicates another effort to expand its customer base to budget consumers.