Tesla’s Marketing Lead Talks To PSFK’s Piers Fawkes About The Changing Retail Space
Ganesh Srivats discusses how the electric car manufacturer is advancing the luxury automotive experience
During this year’s annual Fashion Tech Forum, PSFK’s Piers Fawkes spoke to Ganesh Srivats, Tesla’s Vice President of North America, about how the electric car company is molding the physical retail space not just to sell cars, but to accelerate the adoption of sustainable energy.
Srivats, who joined Tesla in 2015, is a luxury fashion alumni. With 16 years experience working in Burberry’s marketing, retail and strategy sectors, Srivats has helped guide Tesla into the global luxury automotive industry.