iBeat features around-the-clock heart rate monitoring and will alert emergency response personnel if it detects irregular patterns

The iBeat, a 24/7 heart rate monitor, aims to strip down the frills offered by other smartwatch brands to optimize the wearable for one purpose: to save lives.

The device is geared toward an older demographic and its primary function is to detect when the wearer's heart stops or begins pumping erratically, according to Ryan Howard, CEO of iBeat, which designed the wearable with the same name. If it detects a strange pattern in the wearer's heartbeat, the device will first ask the user if he or she is alright, Howard said.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in