The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

If you're a major fan of pizza, you might consider getting this Pizza Hut tattoo to order your favorite pie with a simple tap.

The pizza chain has developed a special sticker that uses Near Field Communication (NFC) and a unique QR code to order a pre-selected pizza by tapping a smartphone against the tattoo. Once the app recognizes the tattoo tap, all the user has to do is confirm the delivery (so you don't order too many pizzas by accident) and wait for their pizza to arrive. However, the sticker will only be available for UK pizza fans, and there will only be 40 available. Instructions on how to get one of your own will be posted on their Facebook page.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in