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Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry
Food & Beverage

Ritual is a daily supplement for women that traces every ingredient back to its source

Jennifer Passas
  • 27 october 2016

Consumers have become more interested and discerning of the products that they put in and on their bodies. One industry that has eluded the scrutiny that countless other products have faced in recent years is the supplement industry, up until now. Direct-to-consumer health brand Ritual has set out to reinvent the space with a product with traceable ingredients that your body truly needs.

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