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Uber Drones Heckle Drivers During Gridlock

Uber Drones Heckle Drivers During Gridlock
Latin America

The transportation company is using quadcopters to advertise to a growing consumer base

Sara Roncero-Menendez
  • 18 october 2016

As drones becomes more affordable, they can be used for everything from special videos to deliveries. For its part, Uber is using the newest technology to advertise to drivers on the road.

In an attempt to expand their company further in Latin America, the taxi alternative sent out Uber drones on roadways in Mexico City with notes like “Driving by yourself? This is why you can never see the volcanoes.” The flying ads are meant to market UberPOOL, the service that allows drivers to pick up multiple people, the most cost-effective option.

The company already conducts the most business in Mexico City, more than any other city where it’s available. This move may be a result of losing its market share in China—it sold its branch to competitor Didi Chuxing—as it looks to recoup some losses in an expandable market.

Uber

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