In Brief

Uber's collaboration with car dealerships is transforming India's transportation landscape, but not without serious competition

Uber is working with dealership-vetted drivers to gain momentum in India. Many of these drivers had struggled to buy a car and were denied credit from banks and car companies. This had previously been a significant barrier to both the expansion of Uber and Ola, India’s local version of a ride sharing app. Both have been lowering this barrier to entry. An Uber spokesperson told Mashable India that Uber is focusing on the idea of micro-entrepreneurship and the leverage that having a leasing program can contribute:

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