Vice Media Is Crafting Its Own Special Beer
The company is joining the craze of creating branded beverages, naming it after the pub it owns
As more companies get into the beer business, VICE Media becomes one of the first publications to join the fray. Named after the London pub they own, Old Blue Last is their latest venture, available for all their employees to sample as they begin brewing. Created with long time client AB InBev, the VICE beer is five percent ABV and comes in a silver or gold can.
Andrew Creighton, Co-President of VICE, explains to Fast Company that it’s all a part of expanding the brand:
“Pubs and beer are the social fabric of our communities, bringing people together to meet, laugh, debate, and create. The Old Blue Last is the best pub in the world, bringing Vice’s spirit to all who pass through. I’m beyond excited that we’re now bringing that spirit through Old Blue Last beer.”
For now, the beer will be available at select bars in Brooklyn and Manhattan before expanding to national and international establishments.