E-commerce retailer Argent struck a deal with the coworking space to introduce retail experiences to the office community

Aiming to resonate with women who want to be taken seriously in the workplace, Argent is a women’s workwear brand that launched last June and has started selling attire in WeWork locations. The move looks to tap into the co-working giant’s rich network of female freelancers, entrepreneurs and startup employees, and offers an easy method for organic growth to occur among WeWork’s synaptic community.

Seeking to offer consumers a physical representation of the brand’s values while simultaneously allowing them to touch and try the goods, the primarily online-only retailer made a cost-effective switch to brick and mortar by allying itself with a brand in a prime location for its target audience.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in