What’s Behind Pandora’s New Look?

What’s Behind Pandora’s New Look?

The music service has rebranded to embrace the dynamic range of sound and color of musicians

Emma Hutchings
  • 14 october 2016

Music listening service Pandora has rebranded: the newly-designed logo is meant to convey the energy and emotion that artists pour into their music and the feeling listeners experience when they hear it. Pandora claims the new ‘P’ icon will serve as a portal to a unique and diverse range of music. The logo features a vibrant and bold color scheme to showcase the next phase of the product and the music experiences on offer. Pandora is expected to formally announce its own fully on-demand music streaming service to compete with Spotify and Apple Music later this year, and plans to increase its number of paid subscribers to 11 million by 2020.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.