What’s Behind Pandora’s New Look?
The music service has rebranded to embrace the dynamic range of sound and color of musicians
Music listening service Pandora has rebranded: the newly-designed logo is meant to convey the energy and emotion that artists pour into their music and the feeling listeners experience when they hear it. Pandora claims the new ‘P’ icon will serve as a portal to a unique and diverse range of music. The logo features a vibrant and bold color scheme to showcase the next phase of the product and the music experiences on offer. Pandora is expected to formally announce its own fully on-demand music streaming service to compete with Spotify and Apple Music later this year, and plans to increase its number of paid subscribers to 11 million by 2020.