Agency Sends Copywriter Into The Wilderness With Only Their Clients’ Products

Agency Sends Copywriter Into The Wilderness With Only Their Clients’ Products
Advertising

Lee Kimball, a staff member at the agency Roundhouse, was told to survive in nature using only objects made by the brands they represent

Sara Roncero-Menendez
  • 1 november 2016

If you had to survive in the wild with only what your workplace produced, would you last a week? That’s what Portland-based agency Roundhouse sought to find out with an experiment in utility. This sixteen-minute epic follows Lee Kimball, a copywriter at creative agency, who has to survive using only client products.

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