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Agency Sends Copywriter Into The Wilderness With Only Their Clients’ Products

Agency Sends Copywriter Into The Wilderness With Only Their Clients’ Products
Advertising

Lee Kimball, a staff member at the agency Roundhouse, was told to survive in nature using only objects made by the brands they represent

Sara Roncero-Menendez
  • 1 november 2016

If you had to survive in the wild with only what your workplace produced, would you last a week? That’s what Portland-based agency Roundhouse sought to find out with an experiment in utility. This sixteen-minute epic follows Lee Kimball, a copywriter at creative agency, who has to survive using only client products.

Dropped off by Oregon’s Lower Crooked River, Kimball’s goal was to survive for a week and really “live their clients’ brands.” At times comedic, Kimball does his best to identify edible plant life, fish, and keep a fire going, all while using various products. Kimball told Ad Freak that while the experiment was difficult, overall it was a success: “I think we definitely proved ourselves as an agency that lives its clients’ brands.”

To see how Kimball persevered in the wilderness, you can watch the documentary below:

Roundhouse

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