Airline Carrier Wants Travelers To Explore The World Like Kids
HK Express has launched a campaign to encourage people to travel like a three-year old
In its third anniversary, HK Express is encouraging adult travelers to be more adventurous. This “Stay Three, Stay Free” campaign promotes the airline carrier’s travel ideology of “travel like a three-year old,” which is just fitting for the company’s third year in the low-cost carrier business.
With busy schedules and surmounting responsibilities, adults tend to lose their sense of adventure and curiosity. HK Express wants to break that trend and instead tells adults that it’s okay to act like kids when traveling and to unleash the curious explorers inside them.