Apple’s $300 Book Features 450 Photos Of Its Products
Designed by Apple in California chronicles 20 years of the brand's design
Apple’s latest product is a linen-bound coffee table book that chronicles 20 years of the company’s design. Featuring 450 photographs of products, Designed by Apple in California documents the materials and techniques used by Apple’s design team. The hardcover photo book is dedicated to the memory of Steve Jobs.
The images inside were shot by photographer Andrew Zuckerman in a deliberately spare style to illustrate Apple’s design process and finished products.
Designed by Apple in California is available in a small ($199) and large ($299) version printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink.