Be prepared to spend double the amount if you want to know the creators behind this clay art collection

Martino Gamper and Actant Visuelle have come to offer an atypical way of buying art. “No Ordinary Love” is a ceramic art collection of pieces without artist attributions; pay first before the artist's name is revealed.

Gamper and Actant Visuelle gathered 10 of their artist friends to contribute ceramic pieces into the collection. However, the show at SEEDS Gallery London is keeping the artist's names a secret. The art pieces come with a sun-shaped potters mark—a collective symbol of the group—but that's as far as their identity goes. Unless someone is very interested in knowing the artist, he-she should pay double the price of the artwork to know the secret. Why is that? Simply because art should be appreciate in its own right and not just for the artist who made it.

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