How Cadillac Is Bringing Emotional Appeal Back To The Brand

How Cadillac Is Bringing Emotional Appeal Back To The Brand

A return to a distinctively American take on luxury with design DNA coming from rocket ships and modernist architecture

Dave Pinter, PSFK
  • 30 november 2016

This fall offered an opportunity to see the past, present and potential future of Cadillac in the New York City area. It was a rare chance to look at how Cadillac design has changed over nearly 70 years. As a broader category, cars are well supported by a vast collector community. It’s possible to explore automotive history through dedicated museums and collections open to the public—and annual shows including Concours events. Cadillac enabled us to visit the later by dropping off a 2016 CT6 Sedan as transportation to the 10th annual Hemmings Concours d’Elegance in Saratoga Springs, NY.

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