Combining the realms of analog and digital gameplay, Pizza Co. imparts lessons about business, while still being fun to play

Education technology (or edtech, for short) has grown tremendously in recent years, with the STEM category being among its biggest proponents. Aiming to teach our youth the fundamentals of science, technology, engineering and math to help them navigate an increasingly technical world, games such as Osmo’s Pizza Co. have emerged to impart knowledge through play—arguably a more effective method of learning.

In Pizza Co.—a game being dubbed the ‘virtual lemonade stand’—children use physical components (such as a pizza pan and various toppings) in tandem with touchscreen gameplay to build a restaurant and grow their customer base.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in