Children’s Game Teaches Lessons About Entrepreneurship

Children’s Game Teaches Lessons About Entrepreneurship

Combining the realms of analog and digital gameplay, Pizza Co. imparts lessons about business, while still being fun to play

Ido Lechner, Home Editor
  • 25 november 2016

Education technology (or edtech, for short) has grown tremendously in recent years, with the STEM category being among its biggest proponents. Aiming to teach our youth the fundamentals of science, technology, engineering and math to help them navigate an increasingly technical world, games such as Osmo’s Pizza Co. have emerged to impart knowledge through play—arguably a more effective method of learning.


In Pizza Co.—a game being dubbed the ‘virtual lemonade stand’—children use physical components (such as a pizza pan and various toppings) in tandem with touchscreen gameplay to build a restaurant and grow their customer base.

Complete with a clip-on mirror attachment for an iPad’s camera, the children’s game actually leverages computer vision (courtesy of the founder’s experience working at Google) for real-time customer reactions—that is to say, don’t steal their money or make them the wrong pizza.

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Players who are able to keep up with the demand are rewarded with increased spending on upgrades for their restaurant (i.e.: better décor or a more efficient oven). The game is designed for ages 5-12, and hopes to foster entrepreneurship, finance, and optimization of simple tasks.

Pizza Co.

+computer vision

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