The device is made to snap a photo while the bottle is held at a 70-degree angle

Soft drinks brand Coca-Cola created a special bottle for its Summer Love event that snaps a selfie of you as you’re drinking. The Selfie Bottle, which was designed by Coca-Cola Israel, has a state-of-the-art device attached to the base that is able to sense the exact moment the bottle is tilted 70 degrees. This is said to be the the ideal angle for flattering selfies.

The Coca-Cola bottle automatically captures a photo, which is uploaded to your Snapchat account, as well as Coca-Cola Israel’s Facebook and Instagram. Just 10 of these Coca-Cola Selfie Bottles were created exclusively for the summer event and the company says it currently has no plans to make any more.

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