Coffee Brand Only Sells Its Product On The Deep Web

Coffee Brand Only Sells Its Product On The Deep Web

Moscow coffee company Chernyi Cooperative created a first-of-its kind ad campaign via the Darknet to sell its beans

Macala Wright
  • 1 november 2016

Moscow coffee roaster Chernyi Cooperative has created a risky marketing campaign in order to sell coffee. Would you leverage the Darknet to reach new audiences to sell coffee, as well as challenge traditional negative Russian societal beliefs surrounding coffee consumption? This company may soon be celebrating its decision to market their coffee to those that may want it as much as their anonymity.

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