In Brief

Moscow coffee company Chernyi Cooperative created a first-of-its kind ad campaign via the Darknet to sell its beans

Moscow coffee roaster Chernyi Cooperative has created a risky marketing campaign in order to sell coffee. Would you leverage the Darknet to reach new audiences to sell coffee, as well as challenge traditional negative Russian societal beliefs surrounding coffee consumption? This company may soon be celebrating its decision to market their coffee to those that may want it as much as their anonymity.

Using anonymous network Tor, software that lets you trawl the web anonymously and access sites not available on mainstream browsers, people can buy the coffee using Bitcoin or the Qiwi payment system, after which they’re given coordinates for the stash (a local coffee shop). The coffee, Chernyi Black, costs about $12 per pack.

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