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Düsseldorf Subway Replaces Advertising With Art

Düsseldorf Subway Replaces Advertising With Art
Advertising

A remodeled station in Düsseldorf, Germany, has turned itself into a gallery for commuters

Jiwon Kim
  • 15 november 2016

It’s a no-brainer that most train stations love getting on board the advertising bandwagon. After all, why not take advantage of the high number of commuter traffic to funnel brand promotion? Interestingly enough, a train station in Düsseldorf, Germany, is breaking away from this trend by collaborating with innovative artists, along with architecture firm Netzwerkarchitekten, to exhibit artwork instead of advertising.  

From the outset, the firm held a competition for artists to create and present their concepts, with the winners being awarded the opportunity to work with architects and engineers to create a beautiful commuter space conducive to art.

advertising ad-free art psfk.com

The result? A stunning, cohesive and multipurpose structure which serves both as a transportation hub and a refuge from today’s constant bombardment of advertising.

advertising ad-free art psfk.com

Netzwerkarchitekten

+advertising
+Architecture
+Art
+Artist
+cities
+commuter
+Competition
+Culture
+Design
+duesseldorf
+germany
+subway
+train
+travel
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