Düsseldorf Subway Replaces Advertising With Art
A remodeled station in Düsseldorf, Germany, has turned itself into a gallery for commuters
It’s a no-brainer that most train stations love getting on board the advertising bandwagon. After all, why not take advantage of the high number of commuter traffic to funnel brand promotion? Interestingly enough, a train station in Düsseldorf, Germany, is breaking away from this trend by collaborating with innovative artists, along with architecture firm Netzwerkarchitekten, to exhibit artwork instead of advertising.
From the outset, the firm held a competition for artists to create and present their concepts, with the winners being awarded the opportunity to work with architects and engineers to create a beautiful commuter space conducive to art.
The result? A stunning, cohesive and multipurpose structure which serves both as a transportation hub and a refuge from today’s constant bombardment of advertising.