EVRYTHNG and Avery Dennison have revealed a new concept for smart digital outerwear by designer Rochambeau

This week, Avery Dennison Retail Branding and Information Solutions (RBIS) and IoT Smart Products Platform pioneer EVRYTHNG launch a cutting-edge collaboration with New York fashion brand Rochambeau in order to create one of the most interactive pieces of wearable apparel to date. The end product is the BRIGHT BMBR, a smart jacket that has one-of-a-kind digital experiences designed as part of the physical product.

Rochambeau, a recent CFDA/Vogue Fashion Fund finalist, has produced 15 individually numbered, connected jackets, each capable of unlocking a hand-picked selection of unique New York City restaurant, gallery, club, retail and fashion experiences.

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