Why Experiential Events Could Replace Trade Shows
Marketers are seeking creative and impactful new ways to connect with influencers
Frustrated with the the sterile, industrial nature of convention halls, brands are experimenting with alternative events to replace industry trade shows.
The Outpost, a recent event that took place on Chanslor Ranch in Bodega Bay, California (~ 70 miles north of San Francisco), brought together a carefully curated group of like-minded brands, creatives, artists, and athletes for a three-day weekend camping retreat. The idea was to give these influencers a fresh opportunity to connect and build long-lasting relationships that can help their businesses thrive. The event takes its name from the trading posts (or outposts) of early America that were set up to help travelers sustain long journeys and served as the heart of both commerce and community.