Facebook Adds Donation Buttons For Non-Profit Organizations
By adding the feature to live videos, organizations can reach out to audiences easier without taking them off of Facebook
The leadership at Facebook want to make it easier for non-profits to receive donations through their platform rather than non-profit websites by implementing donation buttons.
How does it work? If a non-profit organization is broadcasting a Facebook Live video, the charity can now add an option for people to make a donation, rather than just pressing the “like” button. By clicking the donations button, users are directed to a page where they can send their desired amount. This incentive will undoubtedly lead to more non-profit charities using Facebook Live to raise social awareness.