London boutique Browns celebrates its rebrand by encouraging shoppers to scratch off symbols

London fashion store Browns has recently rebranded with a whole range of new elements encompassing store design, packaging, relaunched website and a logo. To celebrate Browns’ first rebrand in 40 years, the its London South Molton Street store windows were transformed into the world’s biggest fashion scratch cards on November 15.

This interactive window display created a unique way to allure passersby, encouraging them to scratch off the symbols on the windows for a chance to win prizes. The goodies on offer included a Balenciaga Bazar tote and a Fendi Monster bag.

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