For a limited time, gain full access to the supporting presentation of PSFK Labs' Impact Debrief presentation

The premise of CSR and social good initiatives are no longer what it once was—a one-off or annual marketing campaign to give back and encourage employees to participate. Today, consumers are the ones driving CSR, seeking out brands and opportunities that allow them to make purchases that drive either social and environmental change. And in response, brands are dedicating entire teams to help marry its CSR efforts with its mission and find new opportunities to involve their consumer in its do good efforts.

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