GM Is Integrating IBM Watson Into Its Vehicles

GM Is Integrating IBM Watson Into Its Vehicles

Drivers can now be notified by their dashboard of personalized retail recommendations, with the ability to pre-purchase products before arriving at a store

Zack Palm
  • 16 november 2016

General Motors has given the onboard car system, OnStar, an upgrade to further assist drivers on the road. The next OnStar, called OnStar Go, is powered by IBM’s artificial intelligence (AI), IBM Watson, to further understand a driver’s behavior and retail preferences.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.