Understanding the precise branding and marketing mission of a health and wellness brand delivering bliss and calm through cannabis-based solutions

As it turns out, health and happiness might be found at the tail end of a pen, one that appears designed to safeguard space-age intel rather than to deliver precise dosages of cannabinoids and terpenes formulations. Yes, hmbldt is in the marijuana business but don't call it a marijuana brand. As its first delivery device, the dose pen, divulges upon first sight and inhalation, hmbldt is very much a health and wellness brand, one that is product and patient-first.

“We're passionate about the power of cannabis and the amazing benefits of the plant and in no way are we shy about it, but when it comes to helping a potential patient, the priority is given to the benefit,” Derek McCarty, VP of marketing, informs PSFK.

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