The collaboration with Kenzo allows fans to create unique messages with personal motifs and patterns

Parisian fashion label Kenzo is the latest luxury brand to collaborate with fashion retailer H&M. To build up the buzz for the launch of the collection next month, the two brands have worked together to create a special set of custom emojis that will allow users to decorate their texts with illustrations, patterns, and designs.

In order to use these emojis, fans will first need to download the Emotikenzo app and then add the new keyboard under settings. The company hopes that as more fans use the emojis in their messages, it can organically spark an interest or conversation in the upcoming collection.

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