H&M Launches Their Latest Campaign With Custom Emojis

H&M Launches Their Latest Campaign With Custom Emojis

The collaboration with Kenzo allows fans to create unique messages with personal motifs and patterns

Yi Chen
  • 2 november 2016

Parisian fashion label Kenzo is the latest luxury brand to collaborate with fashion retailer H&M. To build up the buzz for the launch of the collection next month, the two brands have worked together to create a special set of custom emojis that will allow users to decorate their texts with illustrations, patterns, and designs.

In order to use these emojis, fans will first need to download the Emotikenzo app and then add the new keyboard under settings. The company hopes that as more fans use the emojis in their messages, it can organically spark an interest or conversation in the upcoming collection.

The Kenzo x H&M line has vibrant and quirky pieces created by designers Carol Lim and Humberto Leon. The collection will go on sale on November 3, but app is available now to download for Apple iOS and Android devices.

The use of emojis is becoming increasingly popular, and not just with millennials. According to AdWeek, over 75 percent of those between 25-29 years of age frequently use emojis, and over 68 percent use them in the 30-35 demographic. The trend is perpetuated with custom emojis from Bitmoji and Line Stickers.

Kenzo x H&M

+custom emojis
+fashion label
+Social Media

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