Beatrice Girelli, founder of Indidesign, explains how 'umbrella brands' in the hospitality industry benefit from adopting a city's architecture

Brands like the Ace Hotel have touted the benefits of localized and neighborhood-minded design for a long time. PSFK chatted with Beatrice Girelli, founder of Indidesign, about this shift toward context-aware design in the hospitality world. Girelli’s studio in Southern California servicing The Palace Hotel in SF, Hyatt and Hilton globally (to mention a few) specializes in luxury hospitality design and commercial interiors. Girelli’s illustrious background includes some 20 years of experience in the field of commercial interior architecture and design with new constructions, historical properties, high-rises and smaller boutique properties.

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