Hotels Are Embracing Localized Designs To Amplify Their Narrative

Hotels Are Embracing Localized Designs To Amplify Their Narrative

Beatrice Girelli, founder of Indidesign, explains how 'umbrella brands' in the hospitality industry benefit from adopting a city's architecture

Plus Aziz
  • 7 november 2016

Brands like the Ace Hotel have touted the benefits of localized and neighborhood-minded design for a long time. PSFK chatted with Beatrice Girelli, founder of Indidesign, about this shift toward context-aware design in the hospitality world. Girelli’s studio in Southern California servicing The Palace Hotel in SF, Hyatt and Hilton globally (to mention a few) specializes in luxury hospitality design and commercial interiors. Girelli’s illustrious background includes some 20 years of experience in the field of commercial interior architecture and design with new constructions, historical properties, high-rises and smaller boutique properties.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.