How Snapchat Is Redefining TV Programming
The social platform will be offering a new form of television starting with a spinoff of "Tonight Show Starring Jimmy Fallon."
In 2016, most people watch television on their smartphones or laptops. A new Snapchat production is taking advantage of this with a network called Snapchat Shows, beginning as a spinoff of The Tonight Show Starring Jimmy Fallon.
Fallon is the first short-form series to be featured on Snapchat’s new network, but the company has also developed a larger multi-year partnership that will include clips from other NBC shows. Those slated to in the lineup include Saturday Night Live and The Voice. There’s also talk of bringing in news clips from E! News, in order for it to also function as a news source.