IKEA Sends Handcrafted Emails To Its Loyal Customers

IKEA Sends Handcrafted Emails To Its Loyal Customers
Consumer Goods

The home retailer is trying to build a stronger relationship with its customers through sending a personal and unique cross-stitched note

Azalea Pena
  • 14 november 2016

What if you could send an email without an email address? Swedish
Swedish retailer Ikea did just that, sending its most loyal customer base handcrafted emails IRL, created by London marketing agency Lida.

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