IKEA Built A Room To Look Like A Damaged Home In Syria

IKEA Built A Room To Look Like A Damaged Home In Syria

The in-store campaign sheds light on the difficult living conditions in war-torn Damascus

Ido Lechner, Home Editor
  • 15 november 2016

In collaboration with the Norwegian Red Cross and agency POL, IKEA Slependen sectioned off a portion of its maze-like complex in its Norwegian flagship location, refashioning the space as a damaged home in war-torn Syria. True to form, the area is a replica of an actual residence in Damascus: a war-torn living quarters complete with brittle cinder blocks, dusted flooring and meager furniture.

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